March 25, 2004 -- For the more than 10 million couples in America who are trying-to-conceive a baby, accurately predicting ovulation - a woman's most fertile time of the month – is the key to success.

Now, with a new and innovative diagnostic tool called Fertile Focus, baby-making just got a whole lot easier.

Created by Fairhaven Health and WebMD's Dr. Amos Grunebaum, Fertile Focus is a personal ovulation microscope – an easy-to-use, handheld device that allows women to predict ovulation by viewing changes in their saliva samples. As a woman approaches ovulation and peak fertility, crystal patterns (referred to as "ferns") become visible in her saliva when viewed through the Fertile Focus lens.

Dr. Grunebaum, an internationally recognized fertility expert, explains that "the crystal or ferning patterns are due to an increase in the hormone estrogen, which is a direct precursor to ovulation." When a woman detects a positive ferning pattern, she knows that she is fertile and ovulation is about to take place. Fertile Focus pinpoints the ideal time to conceive.

With 25 years as a practicing Ob-Gyn, a best-selling book written with Dr. Ruth Westheimer, and over 10,000 babies delivered, Dr. Grunebaum understands the needs of trying-to-conceive couples. "Working with Fairhaven Health has allowed me to develop products like Fertile Focus that enhance reproductive wellness and increase a woman's chance to conceive."

Shown to be 98% accurate in clinical studies and given the green light by the FDA, there is no better time than now for the ovulation microscope. "The average age of women trying to conceive increases every year, meaning that more and more couples face difficulties in achieving pregnancy. With Fertile Focus, we empower women to understand and manage their own fertility".

Most instructive about Fertile Focus is its ability to provide results over a woman's entire menstrual cycle. As Dr. Grunebaum notes, "using an ovulation microscope is wonderful because it is precisely the gradual transformation in saliva patterns over time that provides an early alert to peak fertility. This makes Fertile Focus is an especially invaluable tool for women with irregular cycles".

Retailing at around $25.00, Fertile Focus is inexpensive when compared to traditional urine tests, especially considering that it can be re-used indefinitely. Since Dr. Grunebaum began recommending Fertile Focus to his patients, more than one happy couple has attributed a pregnancy success story to this trusty little microscope.

About Fairhaven Health, LLC

Fairhaven Health (http://www.fairhavenhealth.com) is a provider of preconception products like Fertile Focus Ovulation Microscope and Pregnancy Plus Prenatal Vitamin. (Visit Fairhaven Health at http://www.fertile-focus.com ).

About Amos Grunebaum, MD

Amos Grunebaum, MD, FACOG, is an actively practicing Ob/Gyn. He is Board Certified in Obstetrics & Gynecology and in Maternal-Fetal Medicine, and he is the Director of the WebMD Fertility Center.





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